1. We will strive to exceed the expectations of our customers, prospects, and fellow employees.
  2. Every prospect or customer is equally important to us regardless of the size of the premium dollars. Each will receive the same courtesy, respect, and service.
  3. We will be honest with our customers and will try to place them in the insurance company we feel best for them.
  4. We will be truthful in every conversation, avoiding deceptive or misleading statements.
  5. We will refrain from undermining our competitors by being positive about our own service and product.
  6. We will endeavor to be led by the Holy Spirit in witnessing for Jesus Christ, pointing others to the "best" insurance policy.
  7. We will not use our Christianity to promote business but use our business to promote and lift up Jesus Christ.

Created, developed, implemented and lived out by Bob Johnson when he was the owner.